With much of the world’s financial markets entering into what we now know as the worst recession since the Great Depression, many businesses from all walks of sectors are getting hurt deeply. You hear echoes of bad news all too familiar. Costs-cutting, redundancies, lost working hours, higher unemployment rates etc etc.
And anime business is no different either. Many forums I come across read things about the doom and gloom of the industry, particularly in Japan where the pool of hiring talented animators and artists is rapidly shrinking with animation agencies are simply lining up to join liquidation queues. Agencies forced to cut down so much adversting costs and sponsorships all over the country, it’s little wonder that aspiring talented animators will be less motivated to stay on in making a living in this profession.
You can find more news on this story:
http://search.japantimes.co.jp/cgi-bin/nn20090304f1.html
Though, some even suggests that this occured even way far earlier before the financial crisis in 2008 due to the growing presence of ‘fansubbing’, a new term to describe anime fans get to watch free anime online, legitly, using a very popular video-streaming site, Crunchyroll.com. In this report from AnimeNewsNetwork.com, it states
” Japan External Trade Organization (JETRO) cites unauthorized net distribution, including fan-subtitled videos on streaming and file-sharing sites, as one reason for the decline in DVD sales. In January, TV Tokyo began streaming popular anime on the Crunchyroll video site to paid subscribers on the same day as their Japanese airings, with free streams available seven days later. Yukio Kawasakii, TV Tokyo’s animation business manager, said that the company curbed illegal distribution and responded to the needs of fans who do not want to wait to watch anime.”
Even a few companies are taking legal action against such firm in order to stop the fim from continuing this infringed business practices. This is a real worry indeed. I learned from another source that salary earnings for a ordinary animator in Japan are one third less than the American counterparts (base salary of US $17,000 vs US $31,000 respectively)*. I could not fathom after reading this link from AnimeNewsNetwork, animation didn’t sound like a very lucrative career path for many anime enthusiasts out there wanting to achieve their goals of producing their own animation. News like these is very discouraging and we never realise how much we have ‘exploited’ the internet media stream to get free anime when the animators are the very same people who worked hard to produce great anime shows. I feel that we’re downright putting their countless hours of animation work in vain and we make things worse and worse for having the company studios suffering low sales, cannot distribute profit to its employees, all because in the internet community we involuntarily decide to watch streamed anime shows for a penny-less. How selfish can we be, as harsh as it sounds.
Even though, where I stand in my personal blog on robot anime only and they are not that many that falls in this subgenre as far as I can see, I still want to express that anime was never to be a ‘free substance’ just like goods or services you buy for your enjoyment. Now after learning the not-so-great truth of animator’s earning potential, I feel it’s not right to watch streamed anime such as the ever growing presence of fansub community like Crunchyroll.com. The animation industry could be saved (or at least gradually spared) if we played our part responsibly as well ie not support downloads of anime videos, regardless they’re legit or not. Unless there’s a proven commercial method that suggests anime downloads benefit both the industry and fansub community through branding or marketing (which I’ve yet to see), then we oughta keep our right-mouse clicks stay away from hitting the ‘Download’ button.
After reading this blog’s article (www.altjapan.com) on the dire state of anime industry in Japan, it made me wonder the amount of guilt I built when watching free new anime for countless hours on Youtube for the past couple of years…