After reading this headline from MyAnimelist, there will be some drastic changes going on with the way anime business is conducted in Japan with the recent announcement of Bandai’s dropped plans to broadcast Unicorn Gundam on TV.
Mobile Suit Gundam Unicorn
Instead, they decided to do two things. One, having its theatrical release, Two, having its online streaming. With these approaches, they claim that they can combat with the industry-wide issue of declining DVD sales in the current market, hoping that things will turn around for the anime industry. One of the arguments also suggests (and supports) past outstanding performances by Kara no Kyoukai would prove to be the solid indicator on how much more other anime firms can benefit from this so-called new-found business model of online media marketing.
Yet, in the forum, people were not wholesomely enthused with Bandai’s ‘enthusiasm’ to conduct such business practices as they believed the reason Kara no Kyoukai fares so much the better just because of its one-hit wonder of success so it would be very hard for Bandai to emulate that level of success.
Read more from the forum.
Source: MyAnimelist.net
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