Just reading this article last night. Apparently, Astro Boy was selected as the lucky mascot for Japan as part of their efforts to bid for the FIFA World Cup 2018. It coincides with its impending worldwide release of the film within 7 days, it makes a lot of logical marketing and public relations (PR) sense to make complete use of this opportunity to tell the whole world who and what Astro boy is all about (and the country he proudly serves).

Nothing like a great way to building up its appeal to the masses at such global proportions.

Other countries like England,
Australia, Indonesia, France, Mexico, USA, Russia, South Korea and Qatar are also bidding their hardest for this prestigious host before the bids close for the end of this year, by FIFA.

Are you looking forward to seeing Japan’s increasing chances of winning the bid for the World Cup? Or do you think FIFA should let other countries have a chance because Japan ‘technically’ already done their host in 2002? What do you think

Source: Inside Japan

Related posts:

1. What’s this? Another giant mecha across ‘Sea of Japan’??
2. Astro Boy – the strongest robot in the world
3. South Korea – Land of robot-loving people too? Intriguing…
4. 3D Live Action Astro Boy – New A-list Hollywood celebrity as voice cast
5. Astro Boy promotions launched… Heading your way soon